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PR Strategy and Application: Managing Influence
Free Download PR Strategy and Application: Managing Influence
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Review
“Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.” Robert L. Heath, Professor Emeritus, University of Houston “Coombs and Holladay provide an excellent interpretation of public relations’ functional areas from a strategic public relations point of view.” Don W. Stacks, University of Miami
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From the Back Cover
This textbook is unique in its focus on how public relations impacts society. This is a minor or assumed topic in other textbooks. In addition to having effects of PR as it main focus, the book will include cases and ethical challenges in each chapter and cover in-depth a number of topics that are seldom considered elsewhere (e.g. the internet, International, public policy). The focus of such a text is on discussion, not answers, making it ideal for fostering classroom discussion. Classroom Features: 1. Discussion Questions 2. Suggested Readings 3. Case Studies to be used for Class Analysis and Discussion 4. Recommended Viewing: DVDs that can be used to illustrate key ideas covered in the chapter. Not all chapters will have this feature 5. Sample Exercises
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Product details
Paperback: 368 pages
Publisher: Wiley-Blackwell; 1 edition (August 31, 2009)
Language: English
ISBN-10: 9781405144087
ISBN-13: 978-1405144087
ASIN: 1405144084
Product Dimensions:
7.5 x 0.7 x 9.8 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
3 customer reviews
Amazon Best Sellers Rank:
#951,148 in Books (See Top 100 in Books)
The text reads like an extremely long scholarly article. There was no thought to the format or how the student would navigate through the material. It is a sea of black, white and gray, not many bullet points or variations in font or color for emphasis. The book reads like the authors wrote it for themselves or their peers not for students.There is an abundance of information, however it is an excruciating experience to read due to the format and lack of creativity.
As presented. Met expectations
This textbook has many good qualities and has been coaching me along through my MAC program. However, I do have one issue with the way it is written. The authors seem like they are whining through the first chapter or two. They aren't making a strong case about why people should stop calling PR people 'bullshitters', rather just complaining about the unfairness of it all. Other than that, I am thoroughly enjoying reading through this textbook.
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